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How to (Use Tailwind to) Grow Your Pinterest

I recently launched a Periscope series where I answer your burning social media questions on Periscope. If you know anything about me, you probably know that Pinterest is my jam, so it’s fitting that I got several questions from viewers asking me how to get started on Pinterest and what to pin. The first thing I recommend doing is setting […]

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The New Pinterest Layout

Note: This article will be updated as Pinterest continues making changes to their board cover image size. Signup for the newsletter for the most up-to-date news! Pinterest has recently rolled out a new layout, after just rolling out a new layout. The Pinterest board cover image size went from rectangle to smaller rectangle to square! The bad news is, this change […]

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Become a Pinterest SEO powerhouse with these tips!

This post is a contribution by the amazing Feuza Reis of Get Found with Fuse. Check out her site for more great SEO content and make sure to reserve your spot for our upcoming free webinar on How to Get Found for the Holidays on Pinterest!  We speak of Pinterest as a social media platform, but Pinterest is actually a search […]

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How to Change Your Pinterest Board Cover Image

Note: Pinterest recently updated their board cover image size to be square – I recommend using a larger size so it renders better on both desktop and mobile devices. Canva has great images at 800px x 800px. Once you create the custom image, uploading and setting it as your board cover image is super simple. Check out this video for […]

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3 Things You Need to Do with the Facebook Page Call-to-Action Button

Facebook recently announced the roll out of Page call-to-action buttons, which was first mentioned by Facebook last fall. The Facebook page call-to-action button option was first rolled out to Dollar Shave Club as a ‘beta’ test. Brian Kim, Dollar Shave Club’s Director of Acquisition, reported a 2.5x higher conversion when using the ‘Sign Up’ button verses using inserting a call-to-action […]

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How to Embed a Pinterest Board on Your Site

One of the quickest ways to increase Pinterest traffic is to tie your Pinterest boards in with your website. I say ‘quickest’ because it takes just five super easy steps – check out the GIF below to see the steps in action.  You can also use the Pinterest Widget Builder tool. Login to Pinterest Navigate to the board you want to embed Click […]

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Comprehensive Guide to Getting Started with Promoted Pins

Running ads on Pinterest can feel for some like exploring uncharted territory; a seemingly futile quest for the hidden temple. These lost souls are half right!Pinterest is one of the most underused and underappreciated social platforms, particularly when it comes to paid campaigns.But get this, 80% of people go to Pinterest to engage with branded content. It’s a relatively unknown […]

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How to Setup Rich Pins on Pinterest

Rich Pins are powerful because of the information they provide additional information, look aesthetically pleasing, and increase the amount of screen space the pin occupies. Rich Pins work by displaying metadata markups from your website in a human-readable manner. Once you’re setup, content on your site with metadata will become a Rich Pin when someone saves it, pulling in the […]

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Creating Compelling Images

This post is regularly updated, so make sure to bookmark it!  Having compelling creative is the best thing you can do to improve engagement with your content – be it a blog post, Facebook campaign, tweet, or anything in between. According to Twitter, photos generated an average 35% increase in retweets. And I bet half of those weren’t nearly as […]

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ABOUT ME

Hi! I’m Jess — social media & growth strategist.
Welcome to Social Nerd’s Guide! I started this site to share resources and actionable how-to tips for holistic digital growth.

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